How To Survive A Recession

The first step to survive a recession is attitude. The thought of I will survive should play-over in your mind.

Write the words down on paper. Place them on your night-stand,
computer, clock, and where you can easily see the words. Look
at them when the recession knocks on your business door.

Customers are the life-line of your business. You’d like to
keep all of your customers, but the survival of your business
stops you.

People who have problems paying, let them go. They will sink you, and your business. Don’t let a customer’s over-do balance go anywhere near thirty days. You can’t afford it if your business is to survive the recession. It is impossible to have customers sixty, ninety, days due, and survive. Your business will be engulfed by the recession.

Pay attention to your costs. I’m referring to every cent you are
spending on paper clips, for example. Paper clips can be used over and over. Don’t throw them away after one use. Look at the amount of paper cups, paper towels, used. Do you need to buy paper cups? Cut back where you can. You’ll be amazed at how cutting back adds up to big savings.

There is an aspect of your business that shouldn’t be cut during a
recession.

“You just said cut back.” A few reminded me.

Yes, I did. During a recession, people buy. In order for them to know about your product or service, advertising is a must. Keep your ad going. Only, advertise where people are seeing it.

“How do I know where people are seeing my ad?”

Ask them.

If possible, advertise more. Remember, customers are the life-line of a business, recession or not. The survival of your business depends on people, customers.

Keep employees aware of your business circumstances, their jobs.
They will appreciate it, and work harder.

In closing, survive a recession by keeping a positive attitude, let problem customers go, be mindful of costs, advertise, and advise employees of the business situation, their jobs.

Popularity: 6% [?]

Looking to Work from Home? Make Money with Private Label E-book Resell Rights

Each year, million of Americans think about working from home. Many of those individuals are either stay at home parents, retired, or disabled. Working from home allows many individuals, who otherwise would be unemployed, to generate an income. While the previously mentioned individuals most commonly work from home, you do not have to fall into one of those categories to be a home worker. If fact, if you just feel like working form home, you can.

One of the many reasons why working from home has increased in popularity is due to the limited number of expenses. When you think about it, the cost of working a traditional job can easily add up. You may not give it any thought, but, in a way, your gasoline, travel time, food away from home, and drinks away from home, can all be considered extra expenses. This is because if you were working from home, you wouldn’t necessarily have to pay them. That is why a large number of everyday individuals, just like you, are making the switch to business opportunities that allow them to work from home.

If you are interested in joining the growing number of individuals who work from home, you will need to find a work at home job or a work at home business opportunity. A work at home job is similar to most traditional jobs. With a work at home job, you will still be working for someone else, but you will be working from the comfort of your own home. A work at home businesses opportunity will not only allow you to work from home, but it will also allow you to be your own boss. If given the choice, many individuals would prefer to find a money making business opportunity versus a job. If this is the case, you are advised to start reviewing all of the opportunities that are out there.

In your search for a money making business opportunity, it is likely that you will come across an opportunity which offers you the private label resell rights to a particular product. Those products may include, but should not be limited to, e-books, mass collection of content articles, or software programs. Some of the best offers include ones that offer the resell rights for e-books. This is because the popularity of e-books is rapidly increasing. Instead of borrowing a book from the library or buying a new book, many individuals are reading books that come in the form of an e-book.

With this business opportunity, you will need to find an individual or company that is offering their e-book resell rights for sale. When searching for e-book resell rights, it is advised that you examine a number of different offers. You will find that these offers tend to vary from person to person. Once you found an e-book, that you feel will be easy to sell, you need to inquire about purchasing the private label resell rights. Depending on who you are doing business with, this cost may be high; however, it is important to keep in mind what you are getting.

Individuals that are placing their e-book resell rights on the market are mostly likely the original author of the e-book. This gives them the ability to place restrictions on the reselling that you are allowed to do. If these restrictions exist, they should be outlined before you agree to do business. Depending on what these restrictions are, they may have a positive or negative effect on your ability to sell the e-book. Common restrictions include advertising methods, the altering of materials, or author rights. In many cases, you are not only able to sell the e-book, but change a portion of it and then claim it as your own, but this is not always the case.

As you can see there are a number of important factors that must be examined when it comes to obtaining the resell rights to a well written e-book. If you are interested in this business opportunity, you are encouraged to familiarize yourself with it before making any final arrangements. After your examination, you may very well find that this opportunity will not only allow you to quit your job, but cut back on your weekly expenses.

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Popularity: 6% [?]

Making Money with Articles: Placing Banner Advertisements On Your Website

Placing banner advertisements on your website can increase your monthly revenue greatly. This option is better than being an affiliate for several companies because you will get one monthly fee no matter how many of your visitors go to the website or make a purchase. The main thing is for you to create an informative website filled with useful articles, so that you can generate a high amount of returning visitors. As your site rises on search engine rankings, the blank space on your site will begin to look more and more appealing to advertisers. Anyone can be an affiliate, but to have a banner placed in a good spot on a high-ranking website will bring in the most revenue for a company. Once you have established yourself as a site that can be profitable for them, you can rent out different spaces on your site for advertisers to place banner ads. Each month you will be paid the same fee, no matter how much they do or do not make off of you.

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Popularity: 12% [?]

Making Money with Articles: Where to Find Affiliates For Your Niche Website

To make money with articles that you place on websites, you will also need a variety of good affiliate links that will help to generate revenue. It is important that you know where to find affiliates and that you choose the best affiliates for you and your niche site.

When you pick an affiliate, it is important that you determine which companies you will profit best from based on the frequency that the product is likely to sell. There are several types of affiliates and some will offer you more money from a sale than others will. Before you get hazy-eyed by dollar signs, however, remember some products are bound to sell more than others. If you sell on product four times a year from a little known company that gives you $100 per sale or sell a well known product 3 times a week at the rate of $10 per sale, then you will make much more money with the $10 per sale product. Often times large well known companies will offer a very small profit per sale because they are established and know that their product is likely to sell well. Small, unknown companies, on the other hand, need all of the promotion they can get. Also, because they are unknown, their products are likely to sell less frequently.

The most important rule when picking affiliates to promote on your site is to pick products that would be of interest to those who would likely visit your niche site. Otherwise you will be promoting a product to a group of people who do not even want nor need it. If your niche site targets parents of young children, then promote baby products. If you niche site targets gardeners, then promote gardening products. If you promote baby products to gardeners, you are almost guaranteed to not make a profit no matter how much money the affiliate company offers for a sale.

Lastly, there are two main ways to find an affiliate company for your niche website. You can sign up with a company that manages the accounts of hundreds of companies, big and small, and apply for the products within these accounts or you can do a web search for companies that would match well with your niche, visit their websites, and see if they advertise an affiliate program.

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Popularity: 14% [?]

Review: Talkshoe vs. BlogTalkRadio

Today, I received an e-mail asking why I chose Talkshoe over BlogTalkRadio for my live podcasting. So, before I responded back to this individual, I decided to check out BlogTalkRadio again so that I could give a decent response to this inquiry.

As most of you already know, I started with Talkshoe more than two years ago. For those not in the know, Talkshoe is a free service that offers live, interactive podcasting, hosting and chat rooms for hosts that want to produce a live podcast with a live audience. BlogTalkRadio does this as well, but more on them later.

When I started podcasting live with Talkshoe, they were a fledgling company and were still having some teething pains with some of the technology. A lot can be overlooked, especially when the service is free of charge! Over time, Talkshoe has grown out of most of their technical issues and have added a lot of great features over the past couple of years.

BlogTalkRadio offers many of the features that Talkshoe offers, however, they have some restrictions that some hosts, myself included, just can’t deal with.

Here is a list of Pros and Cons of both services as I see them. This list is strictly my observations and do not represent the opinions of these individual services.

Talkshoe

1. Free Account Signup for member and host
2. Free hosting and storage of MP3 recordings
3. Unlimited storage for archives of MP3 recordings
4. Up to 5 Hour limit on recording of podcasts
5. No restrictions on time slots to host podcasts
6. Up to 250 people on the chatroom and phone bridge
7. Dedicated phone number and show ID for calling into show
8. No restrictions on advertising placed within your podcasts
9. 15 minute “pre-show” window before starting your podcast
10. Manual or automatic recording option for your podcast
11. Ability to mute chatroom and phone bridge callers
12. Ability to manually start and terminate podcasts
13. Ability to use SIP/VOIP or Phone to call into show
14. No ad revenue sharing for the hosts
15. Ability to schedule future shows for any day or time
16. Easy to use interface on show page
17. Ability to continue streaming before and after recording
18. Recordings available within 30 minutes of termination of show
19. Ability to not use a PC to host a live podcast

BlogTalkRadio

1. Free account signup for member and host
2. Free hosting and storage of MP3 recordings
3. Unlimited storage for archive of MP3 recordings
4. Up to 2 hours of podcast recording
5. No apparent restrictions now on time slots to host podcasts
6. Up to 5 people on the phone bridge at one time
7. Not sure on limit of chat room visitors
8. Dedicated phone number and ID for calling into show
9. Certain restrictions for advertising on your podcasts
10. Voluntary Ad Revenue Sharing program
11. No “pre-show” window for starting your live podcast
12. Automatic start and terminate of your podcast recording
13. Ability to continue streaming after recording is completed
14. Ability to mute chatroom and phone bridge callers
15. No ability to manual start or terminate podcast recordings
16. Ability to use VOIP or phone to call in, no SIP support
17. No ability to go over preset time limit for show recording
18. Ability to schedule future shows up to 30 days in advance
19. Not a user friendly interface for scheduling or show maintenance
20. Unsure as to how long before recordings show up after termination
21. Ability to not use a PC to host a podcast, but not recommended

This list is not complete. Only from the observation point of a show host. As you can see, BlogTalkRadio has more restrictions in place that makes it more difficult for an individual to host a show. BlogTalkRadio has some features that Talkshoe doesn’t, such as the ad revenue sharing program. Talkshoe, at one time, had such a program. However, with no advertising restrictions, Talkshoe allows the host to producing their own advertising dollars.

My response to the individual about why I chose Talkshoe over BlogTalkRadio was honest. In my opinion, Talkshoe still has the better service going between the two. Granted, Talkshoe has it’s share of technical issues still, and the test podcast I ran on BlogTalkRadio today, went smooth and the recording was clear and usable. Again, there will always be differences, but for the money (remember, Talkshoe is still a free service) I will be staying with Talkshoe for the time being and will hope that the technical issues get ironed out soon.

Popularity: 29% [?]

Podcaster Training: Phase 5 - Getting Sponsorships and Monetizing

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Tonight, we are approaching the end of our series with Phase 5 of our Phases of Podcasting, Getting Sponsorships and Monetizing. We have one more phase to go before the end of our series, so let’s dive into our training tonight.

Originally, the plan was to have Todd Cochrane, the CEO of Rawvoice, the company behind BluBrry, on as a guest. Due to schedule conflicts, he was unable to make it again. I have asked another from RawVoice to come on, however, he will not be able to make it until after the Holidays are over. This is perfectly understandable considering that Christmas is less than a week away!

During our training, we have covered the most important areas of podcasting and no training would be complete without knowing how to make a little money from your hobby. In order to monetize your podcast, blog or web site, you will need to have something that the readers, listeners and visitors will want to buy from you.

The easiest way to get started with monetizing, is to join a free affiliate program service. There are a few services out there such as Commission Junction, ShareASale and LinkShare. Each of these services have hundreds of businesses that offer affiliate commissions on sales of their products. You sign up for a free account, then choose the companies that you want to display 468×60 and other sized banner ads for what products and then follow the instructions to put the ads on your blogs or sites and even use these products to send people to your blogs or sites to click the ads and then start promoting these ads. The more click throughs you get, the more sales that may result, then that’s when the money comes into your PayPal or bank account.

Another such company that does this is called ClickBank. They offer a wide range of businesses and products that you can get commissions from the sales of these products and services.

Of course, you can sign up for Google’s Adsense program, but Adsense doesn’t work for every one and you have to build up to more than $100 before they cut you a check.

You can go out and talk to businesses in your local community and get them to sponsor your podcast or blog with products and services and in return, you give them advertising sending people to their web sites. Keep in mind, that this type of sponsorship doesn’t always work because the local businesses may not have a web presence or may not understand what you are trying to do with the podcasting, so they may not sponsor you at all. You may have to educate them first, before they will come around and be willing to do this type of advertising.

Speaking of sponsorships, you can sign up with a service like BluBrry from RawVoice and get a host read ad campaign that will bring in a few bucks each month, based on the number of downloads your podcast gets. The BluBrry campaigns run normally for a 90 day period and can be renewed each period after that. You hear a host read ad at the beginning of each of the Podcaster Training shows that I use as part of my monetizing campaign for my show.

Alternately, if you already have a product or service yourself, such as a network marketing company, MLM, or even an eBook or software product you own the resell rights to, then you can use these to sponsor your own shows, podcasts, or blogs and create your own advertising and keep the profits for yourself. If you are looking for something that would appeal to your listeners or readers, an eBook will almost always do the trick. Take for example a recent post I published this last week announcing the return of The Identity Theft Radio Show. I blasted a post out about the show and then turned around and posted a brand new eBook about Credit Repair with a special introductory price for my listeners and readers only! Since The Identity Theft Radio Show has been in hiatus for a while, I no longer have a way to monetize that show, so I am starting with an eBook for sale. It’s easy, didn’t cost a lot for me to obtain the rights to it and it’s affordable to most of my audience. Also, it goes along with the topic of the show and will appeal to my listeners and readers because of the content.

Now, if you were to try to sell an eBook that did not go with your podcast or blog content at all, your readers and listeners most likely, will just ignore it. It’s important that you try to match your advertising to the topic, subject or content of what you are offering.

If you are looking for eBooks and software with Master Resell Rights and Private Label Rights, I have a huge collection that I offer a number of ways at The Personal Publisher and my Membership Site. The Membership Site at http://www.twobeams.com, offers a 3 day free trial package. It’s just $4.99 per month after that and you can cancel or renew whenever you want. It has a little of everything including PLR eBooks, Articles, Software and Videos and Master Resell Rights Products too. All for instant download, even during the 3 day free trial! PLR and Master Resell Rights Products are a great, low cost way, to advertise your own products.

The last way tonight to monetize your podcast or blog, as we conclude our main topic tonight, is to get someone to sponsor your show. Some sponsorships will be in the form of cash money in exchange for advertising. A business or individual that is willing to sponsor your podcast or blog in this manner, may be looking for a one time shot on your show, podcast or blog post to advertise a product or service. They may just want to sponsor you with a little cash and ask for nothing in return! Although you won’t find this kind of sponsorship very often, this is nice when you get it!

Donations can be a form of this kind of sponsorship. You can place a PayPal Donation button on your blog and tell your listeners of your podcast that it is there. If they like what you are doing, talking about, etc. They may go to your site or blog and donate a few bucks and not ask for anything in return. Go the extra mile and offer them something for donating. Make sure what you are offering them will be worth the price of their donation. Try not to insult them by saying something like, “I’ll give you something for donating” and then don’t tell them that you are planning on sending them an eCard saying thank you!

I have placed an example of what I’m talking about on my blog. I have placed a PayPal Donation button in the sidebar and I tell my visitors that I will give them a One Year Free Membership to my PLR Week Site, a $60 Value! That value is based on the monthly membership costs around $5 a month. This places a value on their donation that even if they donate $5.00, they still get a $60 value in return for their donation.

There are a number of ways to monetize your podcast and blog. I have only covered the most popular ways tonight. If you know of a way to monetize that is working for you, please take a minute to let us know too! Leave it in the comments here or some onto the show and tell us in your own words!

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Popularity: 23% [?]

Podcast: Play in new window | Download

Making Money with Articles: Banner Advertisements

When you are trying to make money off of the articles on your website, it is important to effectively promote your site so that you will attract customers and they can see just what a good, quality site you have. There are several ways so market and promote your website, one of them being though banner advertisements.

What Banner Ads Can Do For You

Banner ads can help bring visitors from others sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, in the end it may be cheaper and/or a faster way to start seeing significant revenue from your website efforts, rather than waiting for SEO techniques to bring your own site to the top of search engine results. Aside from paying to advertise on someone else’s site, there are also free banner exchanges to choose from. We will look at the pros and cons of each banner advertising method below.

Free Banner Exchanges

Free banner exchanges are when you and other sites exchange each others banners. Their banner will go on your site and your banner will go one their site. Although this option is free, there are two main problems with it. First, if you want your banner on a significant number of sites, it will mean cluttering your own site up with these banners. This could even shot you in the foot if you run an affiliate website because, instead of clicking on your affiliate links, your visitors may be clicking on your banner exchange links. Secondly, you have to be really careful about the types of sites that you exchange banners with. Some sites like to gather a lot of banners so that they can be a directory or portal site and not have to have any real content. These “banner farms” or “link farms” will do nothing positive for your site and, in the meantime, you will be bringing them potential traffic.

Paid Banner Ads

As we saw above, paid banner ads cost money, but they will eventually pay off if you choose the right ones. You need to ensure that the site produces the amount of traffic that they say and that they have your ad placed in a way that invites visitors to click without being too pushy. You also want to choose a site that does not house too many other banners on the same page as yours or that there are no competitor links on the same page.

All in all, banner ads can end up being profitable for you site if you go about it the right way. If you do decide to check out banner advertisement as a marketing avenue, be sure to keep the above tips in mind.

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Popularity: 20% [?]

Viral Marketing Goes Mobile

Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.

The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users…if that’s what the users want. “WANT” is the key word here. How should marketers approach the medium?

There are three main ways to achieve this. They are:

1. Offer exclusive content. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.

2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of “Sprint-envy” going around among non-sprint customers.

3. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven’t yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.

Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.

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Popularity: 22% [?]

Humor Turns E-Mail Viral

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.

The study generated some interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material.

The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies… in that order. So it is easy to see that humor is the best content for your viral e-mail campaign.

Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.

They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement.

Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what’s serious… and it works.

I’d guess that most people who own a computer have seen that picture… and thus the advertisement for Disneyland. The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.

Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.

Popularity: 18% [?]

Getting a “Buzz” On

Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV and print. Even before a movie is released which used to be seen as the pre-launch buzz-generation activity. Big business “gets it”.

Buzz works! It can work for small and start-up businesses, as well. The planning stage of a viral campaign will set out objectives and develop the viral theme for a buzz. There are three core components to any viral campaign and businesses of any size can use them. They are:

1. The creative material: the viral agent that embodies the message you want to spread in a digital format (image, video, text, etc). The trick is to put together material that people will be eager to share with their family and friends and people are much more eager to share “advertainment” and advertisement.

2. Seeding: distributing and placing the agent online in places that provide the greatest potential spread. Direct viral material downloads or links on specialist viral third-party web sites in order to create awareness and spread before users get to the campaign destination site.

3. Tracking: Measuring the spread of the campaign to provide accountability and prove success. It is absolutely vital that you know what is or is not working. The only way to get that information is to track the results of your seeding.

Lessons have been learned, trends have been developed and there is definitely some science involved in creating a buzz successfully. The buzz technique is here to stay and, if used strategically, it can make a difference to the success of your e-business.

Popularity: 15% [?]

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