MAIN
ARTICLE - How to create your own
newsletter or ezine
By: Rob White
Why
Publish an eZine?
On the Internet, it is very possible to make money without selling any
product. One way of doing so is through starting your own eZine, also
known as an electronic newsletter.
In a nutshell, you send out your eZine issues on a periodical basis to
your subscribers. The good part is that you have a flexible choice in
automating the process of sending out your eZine issues for you or
manually sending them on a periodical basis.
As an eZine publisher, not only can you easily achieve the benefits a
conventional newsletter publisher enjoys without having to chop down
several trees in the process, you can easily and conveniently spread
your marketing influence and expertise to your base of subscribers from
the shoes of an ordinary individual.
In other words, you do not have to invest in expensive printing
equipment, brick and mortar business, and hiring staff just to run your
own newsletter publication, resulting in a lot of time, money and
effort saved.
Basically, all you need to start your own eZine are an auto responder
and broadcast feature to go with, enabling you to reach out to your
massive subscribers whom you can regard as your prospects, too.
All in all, if you do not have the commitments of creating your own
product for sale, then publishing your own online newsletter can be one
of the wisest decisions you will ever make, given the benefits of
impressive marketing power and influence it can offer to you.
Publishing Your eZine � the Pros
There are several advantages publishing your own eZine can offer to
you. Thus if the pros appeal to you, then publishing your own paperless
newsletter can be ideal for you.
The most obvious reason publishing an eZine can be the most ideal
business to you is that it is so easy to start that any individual can
do. There is no need to invest in starting a brick and mortar business
or even staff and heavy machines for that matter.
In fact, you can do this from the comfort of your home as the most
important thing you will need is an auto responder equipped with
broadcast feature. Auto responders such as GetResponse.com and
aWeber.com are highly recommended when it comes to publishing your own
eZine.
In spite of the low start up cost and monthly fees, you can make money
from several profit centers within the spaces of your eZine issues. You
can make money from selling advertising space, just to name one.
Most importantly, you get to build your own personal media and spread
your marketing influence, making you more valuable to product and
service owners thus do not be surprised if you receive Joint Venture
proposals every so often.
Given some of the best reasons in the world of Internet Marketing,
publishing your own periodical eZine can one of the best money vehicles
you will ever acquire or even build.
Publishing Your eZine � the Cons
As with any other types of businesses, publishing your own online
newsletter a.k.a. eZine has its share of drawbacks, in spite of the
several benefits it offer.
The purpose of this article is not to scare you away with the
disadvantages of publishing your own eZine, as the benefits are often
more attractive. However, I will also show you how you can easily
tackle the cons.
One obvious challenge most beginning eZine publishers face is the
creation of eZine content. Creating your own content can be tiresome,
especially if you are not a gifted writer and that you run out of ideas
every so often that your publishing schedule is threatening you.
A way of taking care of this problem is to create your content in
advance. You can compile 30 days worth of content in one day, for
example. If you are not blessed with writing skills, you can broker the
writing task to capable freelance writers which you can find at places
such as http://www.elance.com/ or http://www.rentacoder.com/. While you
need to pay for such services, you are at liberty to take the credit
for written articles.
Alternatively, you can republish articles from article directories such
as http://ezinearticles.com/. This is a free method you can use in
making content, provided you include the resource box of the original
author and that the article has republishing rights conveyed.
In conclusion, you can easily tackle the content creation challenge
using the mentioned methods that do not require writing on your part,
free or paid.
Churning out eZine Content
Creating your own content can be a challenge if you publish your own
online newsletter or eZine.
However, regardless of any topic you are publishing on, types of
contents can be generally divided into four categories, namely factual
content, short tips, mini stories and case studies.
Other than writing your own content, you can get your own unique
content the quick and easy way by organizing an interview with an
expert or leader in the topic.
Very often, this can be done for free and since the interviewee is
writing out most of the content, there is nothing else for you to do
other than giving the interviewee something valuable in exchange (maybe
a meal!).
Now if you have money to spare, you can hire a ghostwriter to write
your content for you without taking any credit. Recommended
professional marketplaces where you can seek ghostwriters include
http://www.elance.com/ and http://www.rentacoder.com/.
Another little known and underused method in getting your own content
is via public domains. If you are not familiar with the term "public
domain", "public domain" simply means anything that is NOT protected
under US copyright law.
This includes ALL works published before 1923 and, under certain
conditions, works published up to 1978. And in this case, we are
referring �works� to written materials such as reports, articles and
books.
Republishing and repackaging public domain information can help you
save time and effort from creating new ideas and content as they are
readily available. On top of that, you do not have to pay royalties or
copyright fees on that work.
If you fancy the idea of publishing content without any writing on your
part, this method is for you.
Using Private Label Rights Articles
Private Label Rights articles gives you a ready made, already
formatted, article that you can add to, subtract from or even use in
the state it is written, take credit for writing the article and
publish it as your own! There are a wide range of niche articles
available that will give you years worth of contenet for any newsletter
or ezine and even your blog posts!
If you would like some Private Label Rights articles to try out,
contact me through the Help Desk and request some sample articles. Make
sure you mention what niche you are looking for.
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ABOUT THE AUTHOR:
New
Media Consultant and Trainer for The NMP Network
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This issue was created using The Ezine
Machine software. Go to http://www.thepersonalpublisher.com
for this
software and more for only $2.00 each!
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