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On last night’s show of Podcaster Training, we had some really great links both from the training and from the listeners. Here are those links so you can check them out at your leisure.

The Catholic Online website reports that Massachusetts-based blogger and musician, Susan Bailey, is publishing a daily podcast during the forty days of Lent.

“Theosis” is a series of daily devotions hosted by Fr. Seraphim Beshoner, a history professor at Franciscan University. The five (or so) minute podcasts do not follow the daily readings of the Roman (Catholic) Lectionary for the scripture readings, but are inspired, rather, by the Eastern (Byzantine) Church.

Beshoner also hosts the “Catholic: Under The Hood” podcast. http://catholicunderthehood.com/

The blog and podcast are here. http://www.gvonline.net/susanbailey/prayer.htm#theosis

Have you ever wanted to play your podcast over the phone? Well now you can with Podlinez.com at http://www.podlinez.com/index.php

This is a free service with some restrictions, such as a 14 day window if no one calls your number before you lose that number. It’s free and it really does work for playing your most recent podcast from your RSS Feed.

Now, I haven’t checked out this next one very much, it is free and has a premium service as well. It is another way to record and play your podcasts over the phone. Phonecasting.com at http://phonecasting.com

This exciting link came from one of my listeners, June, and you have to see this to believe it! It uses your web cam and a printed piece of paper to create a 3D animated image ON YOUR SCREEN! It’s cool! You can get this from http://ge.ecomagination.com/smartgrid/#/augmented_reality

You can see a short video of this being done at http://twitpwr.com/6up/

Thanks June!

More links to come! Enjoy!

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To know why Adsense is essential for your content sites is to know first how this works.

The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.

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