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Tonight, we are approaching the end of our series with Phase 5 of our Phases of Podcasting, Getting Sponsorships and Monetizing. We have one more phase to go before the end of our series, so let’s dive into our training tonight.

Originally, the plan was to have Todd Cochrane, the CEO of Rawvoice, the company behind BluBrry, on as a guest. Due to schedule conflicts, he was unable to make it again. I have asked another from RawVoice to come on, however, he will not be able to make it until after the Holidays are over. This is perfectly understandable considering that Christmas is less than a week away!

During our training, we have covered the most important areas of podcasting and no training would be complete without knowing how to make a little money from your hobby. In order to monetize your podcast, blog or web site, you will need to have something that the readers, listeners and visitors will want to buy from you.

The easiest way to get started with monetizing, is to join a free affiliate program service. There are a few services out there such as Commission Junction, ShareASale and LinkShare. Each of these services have hundreds of businesses that offer affiliate commissions on sales of their products. You sign up for a free account, then choose the companies that you want to display 468×60 and other sized banner ads for what products and then follow the instructions to put the ads on your blogs or sites and even use these products to send people to your blogs or sites to click the ads and then start promoting these ads. The more click throughs you get, the more sales that may result, then that’s when the money comes into your PayPal or bank account.

Another such company that does this is called ClickBank. They offer a wide range of businesses and products that you can get commissions from the sales of these products and services.

Of course, you can sign up for Google’s Adsense program, but Adsense doesn’t work for every one and you have to build up to more than $100 before they cut you a check.

You can go out and talk to businesses in your local community and get them to sponsor your podcast or blog with products and services and in return, you give them advertising sending people to their web sites. Keep in mind, that this type of sponsorship doesn’t always work because the local businesses may not have a web presence or may not understand what you are trying to do with the podcasting, so they may not sponsor you at all. You may have to educate them first, before they will come around and be willing to do this type of advertising.

Speaking of sponsorships, you can sign up with a service like BluBrry from RawVoice and get a host read ad campaign that will bring in a few bucks each month, based on the number of downloads your podcast gets. The BluBrry campaigns run normally for a 90 day period and can be renewed each period after that. You hear a host read ad at the beginning of each of the Podcaster Training shows that I use as part of my monetizing campaign for my show.

Alternately, if you already have a product or service yourself, such as a network marketing company, MLM, or even an eBook or software product you own the resell rights to, then you can use these to sponsor your own shows, podcasts, or blogs and create your own advertising and keep the profits for yourself. If you are looking for something that would appeal to your listeners or readers, an eBook will almost always do the trick. Take for example a recent post I published this last week announcing the return of The Identity Theft Radio Show. I blasted a post out about the show and then turned around and posted a brand new eBook about Credit Repair with a special introductory price for my listeners and readers only! Since The Identity Theft Radio Show has been in hiatus for a while, I no longer have a way to monetize that show, so I am starting with an eBook for sale. It’s easy, didn’t cost a lot for me to obtain the rights to it and it’s affordable to most of my audience. Also, it goes along with the topic of the show and will appeal to my listeners and readers because of the content.

Now, if you were to try to sell an eBook that did not go with your podcast or blog content at all, your readers and listeners most likely, will just ignore it. It’s important that you try to match your advertising to the topic, subject or content of what you are offering.

If you are looking for eBooks and software with Master Resell Rights and Private Label Rights, I have a huge collection that I offer a number of ways at The Personal Publisher and my Membership Site. The Membership Site at http://www.twobeams.com, offers a 3 day free trial package. It’s just $4.99 per month after that and you can cancel or renew whenever you want. It has a little of everything including PLR eBooks, Articles, Software and Videos and Master Resell Rights Products too. All for instant download, even during the 3 day free trial! PLR and Master Resell Rights Products are a great, low cost way, to advertise your own products.

The last way tonight to monetize your podcast or blog, as we conclude our main topic tonight, is to get someone to sponsor your show. Some sponsorships will be in the form of cash money in exchange for advertising. A business or individual that is willing to sponsor your podcast or blog in this manner, may be looking for a one time shot on your show, podcast or blog post to advertise a product or service. They may just want to sponsor you with a little cash and ask for nothing in return! Although you won’t find this kind of sponsorship very often, this is nice when you get it!

Donations can be a form of this kind of sponsorship. You can place a PayPal Donation button on your blog and tell your listeners of your podcast that it is there. If they like what you are doing, talking about, etc. They may go to your site or blog and donate a few bucks and not ask for anything in return. Go the extra mile and offer them something for donating. Make sure what you are offering them will be worth the price of their donation. Try not to insult them by saying something like, “I’ll give you something for donating” and then don’t tell them that you are planning on sending them an eCard saying thank you!

I have placed an example of what I’m talking about on my blog. I have placed a PayPal Donation button in the sidebar and I tell my visitors that I will give them a One Year Free Membership to my PLR Week Site, a $60 Value! That value is based on the monthly membership costs around $5 a month. This places a value on their donation that even if they donate $5.00, they still get a $60 value in return for their donation.

There are a number of ways to monetize your podcast and blog. I have only covered the most popular ways tonight. If you know of a way to monetize that is working for you, please take a minute to let us know too! Leave it in the comments here or some onto the show and tell us in your own words!

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Tags: Advertising, google, Linkshare, podcast, RawVoice, Shareasale, Todd Cochrane