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Tonight, we are approaching the end of our series with Phase 5 of our Phases of Podcasting, Getting Sponsorships and Monetizing. We have one more phase to go before the end of our series, so let’s dive into our training tonight.

Originally, the plan was to have Todd Cochrane, the CEO of Rawvoice, the company behind BluBrry, on as a guest. Due to schedule conflicts, he was unable to make it again. I have asked another from RawVoice to come on, however, he will not be able to make it until after the Holidays are over. This is perfectly understandable considering that Christmas is less than a week away!

During our training, we have covered the most important areas of podcasting and no training would be complete without knowing how to make a little money from your hobby. In order to monetize your podcast, blog or web site, you will need to have something that the readers, listeners and visitors will want to buy from you.

The easiest way to get started with monetizing, is to join a free affiliate program service. There are a few services out there such as Commission Junction, ShareASale and LinkShare. Each of these services have hundreds of businesses that offer affiliate commissions on sales of their products. You sign up for a free account, then choose the companies that you want to display 468×60 and other sized banner ads for what products and then follow the instructions to put the ads on your blogs or sites and even use these products to send people to your blogs or sites to click the ads and then start promoting these ads. The more click throughs you get, the more sales that may result, then that’s when the money comes into your PayPal or bank account.

Another such company that does this is called ClickBank. They offer a wide range of businesses and products that you can get commissions from the sales of these products and services.

Of course, you can sign up for Google’s Adsense program, but Adsense doesn’t work for every one and you have to build up to more than $100 before they cut you a check.

You can go out and talk to businesses in your local community and get them to sponsor your podcast or blog with products and services and in return, you give them advertising sending people to their web sites. Keep in mind, that this type of sponsorship doesn’t always work because the local businesses may not have a web presence or may not understand what you are trying to do with the podcasting, so they may not sponsor you at all. You may have to educate them first, before they will come around and be willing to do this type of advertising.

Speaking of sponsorships, you can sign up with a service like BluBrry from RawVoice and get a host read ad campaign that will bring in a few bucks each month, based on the number of downloads your podcast gets. The BluBrry campaigns run normally for a 90 day period and can be renewed each period after that. You hear a host read ad at the beginning of each of the Podcaster Training shows that I use as part of my monetizing campaign for my show.

Alternately, if you already have a product or service yourself, such as a network marketing company, MLM, or even an eBook or software product you own the resell rights to, then you can use these to sponsor your own shows, podcasts, or blogs and create your own advertising and keep the profits for yourself. If you are looking for something that would appeal to your listeners or readers, an eBook will almost always do the trick. Take for example a recent post I published this last week announcing the return of The Identity Theft Radio Show. I blasted a post out about the show and then turned around and posted a brand new eBook about Credit Repair with a special introductory price for my listeners and readers only! Since The Identity Theft Radio Show has been in hiatus for a while, I no longer have a way to monetize that show, so I am starting with an eBook for sale. It’s easy, didn’t cost a lot for me to obtain the rights to it and it’s affordable to most of my audience. Also, it goes along with the topic of the show and will appeal to my listeners and readers because of the content.

Now, if you were to try to sell an eBook that did not go with your podcast or blog content at all, your readers and listeners most likely, will just ignore it. It’s important that you try to match your advertising to the topic, subject or content of what you are offering.

If you are looking for eBooks and software with Master Resell Rights and Private Label Rights, I have a huge collection that I offer a number of ways at The Personal Publisher and my Membership Site. The Membership Site at http://www.twobeams.com, offers a 3 day free trial package. It’s just $4.99 per month after that and you can cancel or renew whenever you want. It has a little of everything including PLR eBooks, Articles, Software and Videos and Master Resell Rights Products too. All for instant download, even during the 3 day free trial! PLR and Master Resell Rights Products are a great, low cost way, to advertise your own products.

The last way tonight to monetize your podcast or blog, as we conclude our main topic tonight, is to get someone to sponsor your show. Some sponsorships will be in the form of cash money in exchange for advertising. A business or individual that is willing to sponsor your podcast or blog in this manner, may be looking for a one time shot on your show, podcast or blog post to advertise a product or service. They may just want to sponsor you with a little cash and ask for nothing in return! Although you won’t find this kind of sponsorship very often, this is nice when you get it!

Donations can be a form of this kind of sponsorship. You can place a PayPal Donation button on your blog and tell your listeners of your podcast that it is there. If they like what you are doing, talking about, etc. They may go to your site or blog and donate a few bucks and not ask for anything in return. Go the extra mile and offer them something for donating. Make sure what you are offering them will be worth the price of their donation. Try not to insult them by saying something like, “I’ll give you something for donating” and then don’t tell them that you are planning on sending them an eCard saying thank you!

I have placed an example of what I’m talking about on my blog. I have placed a PayPal Donation button in the sidebar and I tell my visitors that I will give them a One Year Free Membership to my PLR Week Site, a $60 Value! That value is based on the monthly membership costs around $5 a month. This places a value on their donation that even if they donate $5.00, they still get a $60 value in return for their donation.

There are a number of ways to monetize your podcast and blog. I have only covered the most popular ways tonight. If you know of a way to monetize that is working for you, please take a minute to let us know too! Leave it in the comments here or some onto the show and tell us in your own words!

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In our next phase, we will discuss various techniques for obtaining sponsors and monetizing your podcasts. http://www.nmpnetwork.com

This week’s segment featured some information about me getting a part in a musical, special offer for Podcaster Training listeners, upgrades to the Budde network coming up and more…

The Musical - As most people know, I tried out for a musical at my school, called “Alice in Wonderland”.  I got the part and I am a Card called “Jack”. More details will be available at a later time…

Offer – (FREE) As an offer to all of the people that listen to Podcaster Training, you will be able to get a free 300 x 300 Ad spot on my blog for 1 month starting on January 10th; All requests must be in no later than Monday, December 22nd and you must provide your 300 x 300 image and where you would like it linked. You can send those requests to podcast [at] buddes [dot] net.  Also, only the First Fifteen (15) requests will be accepted and all requests will be added by January 10th and will Stop on February 10th, unless you are currently up there or I say otherwise.

Upgrades – The Buddes Network will be moving to a new home shortly, you’ll still be able to find it at the same old place, over at Buddes.NET, including all the same blogs – JoshB, BPN Network and others… But, I believe that it’ll be a better place for the Site(s). This is an upgrade that has not yet been scheduled.

Changes with the BPN Network - It looks like most of the podcasts that I host will be being held back for at least until mid-February, due to the musical that I just recently got in. I need to keep my time open for this as much as I can, Thanks for the Patience with me on this!

An Interview & Guest Posts - Thanks to our Friend, Jeff Chandler; I was interviewed about what I am doing with blogging and podcasting, you can find that on BloggerTalks. For those that haven’t seen them yet, I have started Guest Posting over at WordPress Hacks at wphacks.com, again.

Merry Christmas – For those of you that Celebrate Christmas, “Merry Christmas” from the entire Buddes Network here at Budde Networks here in Western New York!

If you have any questions or comments for me, feel free to drop me an email at podcast [at] buddes [dot] net.

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When you are trying to make money off of the articles on your website, it is important to effectively promote your site so that you will attract customers and they can see just what a good, quality site you have. There are several ways so market and promote your website, one of them being though banner advertisements.

What Banner Ads Can Do For You

Banner ads can help bring visitors from others sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, in the end it may be cheaper and/or a faster way to start seeing significant revenue from your website efforts, rather than waiting for SEO techniques to bring your own site to the top of search engine results. Aside from paying to advertise on someone else’s site, there are also free banner exchanges to choose from. We will look at the pros and cons of each banner advertising method below.

Free Banner Exchanges

Free banner exchanges are when you and other sites exchange each others banners. Their banner will go on your site and your banner will go one their site. Although this option is free, there are two main problems with it. First, if you want your banner on a significant number of sites, it will mean cluttering your own site up with these banners. This could even shot you in the foot if you run an affiliate website because, instead of clicking on your affiliate links, your visitors may be clicking on your banner exchange links. Secondly, you have to be really careful about the types of sites that you exchange banners with. Some sites like to gather a lot of banners so that they can be a directory or portal site and not have to have any real content. These “banner farms” or “link farms” will do nothing positive for your site and, in the meantime, you will be bringing them potential traffic.

Paid Banner Ads

As we saw above, paid banner ads cost money, but they will eventually pay off if you choose the right ones. You need to ensure that the site produces the amount of traffic that they say and that they have your ad placed in a way that invites visitors to click without being too pushy. You also want to choose a site that does not house too many other banners on the same page as yours or that there are no competitor links on the same page.

All in all, banner ads can end up being profitable for you site if you go about it the right way. If you do decide to check out banner advertisement as a marketing avenue, be sure to keep the above tips in mind.

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Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.

The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users…if that’s what the users want. “WANT” is the key word here. How should marketers approach the medium?

There are three main ways to achieve this. They are:

1. Offer exclusive content. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.

2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of “Sprint-envy” going around among non-sprint customers.

3. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven’t yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.

Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.

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