Archive for December 17th, 2008

Getting a “Buzz” On

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Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it [...]

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Fighting Spam

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Image by Getty Images via Daylife

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How prevalent is Spam? According to Scott McAdams, OMA Public Affairs and Communications Department (www.oma.org):
“Studies show unsolicited or “junk” e-mail, known as spam, accounts for roughly half of all e-mail messages received. Although once regarded as little more than a nuisance, the prevalence of spam has increased to the [...]

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Viral Marketing using Forums

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There are different types of forums, beyond the obvious topical types, of “marketing” or “special interest”, etc. “Marketing” and “special interest” are two types of what are commonly referred to as “open forums”.
There are, however, business and professional forums, which do not operate under the same rules and, more often than not, disallow any and [...]

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