I sit here in my room, otherwise known as my office staring at my computer monitors. That cat 5 network cable which extends from the back of my desktop machine travels along the wall and eventually finds itself connected to a device known as a router. Just inches away from the router is the modem. From there, I gain access to just about the entire world. All I need to do is type in a few words into a search engine or into the address bar in the browser of my choice and browse the enormous amount of information that is just waiting to be consumed. In mere seconds I can share photos, videos, and audio from my neck of the woods that others may never experience. I am somebody on this big blue ball known as Earth.

However, if I unplug that gray cable from the back of my computer, I lose access to the entire world. I become a nobody. Sure, I have a cell phone in which I can call people, but the feeling of being disconnected is simply too much. The feeling of living life at the pace of a snail sinks in and becomes unbearable. I read a book to make my mind feel at ease but it’s useless. As I read the book, I wonder what tweets I have missed, what’s in my inbox, the struggles of what it will be like to regain my momentum and catch up. I go for a walk to enjoy life but it’s not enjoyable because I am not connected. I grab the latest issue of Wired Magazine which has been sitting on my dresser ever since it arrived and begin to read it. After reading the first few pages, I realize that all of this information is old and has probably been published to the Wired website a month before I received the magazine.

I once again take a seat in my chair and stare at the computer monitors and think about what having that cable connected to my computer has enabled me to achieve in life. That cable has provided career opportunities, lasting friendships, endless hours of entertainment, and the ability to live life in more than one place in near real-time. The data traveling through this gray cable has provided a means of life for me. It’s become a huge part of who I am, what I do, and what I will be. After relishing the top down perspective of the cable and what its meant to me, I plug it back in and get back to work.

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New to The NMP Network, LearnToPodcast.com, a newly launched coaching and mentoring service being offered for beginner and novice podcasters.

Rob White, host of the popular Podcaster Training show on Talkshoe and uStream, will be your mentor on this new journey that you are about to partake!

Here’s a taste of what you get:
5 Full Hours of Coaching
Includes:
Complete setup instructions, from the ground up.
How to determine your niche or topic matter.
How to pick a good title for your podcast.
Marketing Techniques and Promotion.
Setting up a Twitter Account.
Setting up your account.
Setting up your podcast account.
Tweaking your profile.
Setting up your “test” show.
Doing a dry run on your test show.
Scheduling your first “live” show.

The tools you need for your podcast:
Audacity Audio Editor
A WordPress.com blog site

A Comprehensive Guide to Podcasting instructional eBook.
Contains step by step instructions that follows along with the training so that you can use it as a reference guide after the training is completed.

Discount pricing on domain names and hosting services.
You will want a domain name for your podcast and/or blog and may want to host your own blog script. With discounted pricing structures available for students, you will be able to afford to add some appeal to your new venture!

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How to Determine the Keyword Selection for Your Site

Making a website attractive to search engines is a key factor for its success. One of the key ways in which to rank well with search engines is by optimizing the visible keywords on the pages. But in order to be successful in your keyword strategy campaign, you should use the following two steps.

Keyword Selection
You will need to determine what your pages are offering and also determine which words that your potential visitors might use in order to search for the pages of your site. You then need to create keywords which are based on those words.

For the full optimization of keywords on your site you should use between 3 to 5 keywords on the appropriate pages. It is vital that you start using them from the top left and then down. Many times you will find that this will be the first 200 words on each page of your site which will include the title tag, headings, abstract etc.

So the closer to the top left of your page the keywords are placed then the more weight they will be given by Google. Often, visitors will view your site in the same way that the search engine spider’s do, so emphasizing your keywords from the top left and down is a good way to design a site.

However, if your pages are already built, you may be thinking it is too late to select your keywords. But it’s not. It does not matter if you choose your keywords before or after the site has gone live (although it is better to do it before, as then you will not need to rewrite the text on the pages). But if it is live, then you may have the keywords, but they may not be the right ones. Yet they could be and you have not fully utilized their optimization value. So, if you wish, by using a thorough keyword selection process, you can make sure that they keywords you are using are optimized to their fullest extent.

Also, another issue where keyword selection is concerned is you need to determine whether the keyword is too popular or competitive. So if you find sites that are already competing for high rankings using particular keywords, then you may need to select more specific keywords instead. This can also be said for keywords which have several different meanings as well. Therefore it is important that you look how users will search for your pages, and which specific questions the content of your pages actually answers. So whenever possible, refine the keywords that you use in order to answer these questions.

But whenever you are refining your keywords, it is important that you keep in mind that a large portion of searches carried out on the net contain three words or more. So when people are searching for answers on the internet, they will often phrase their search term as a question. Therefore many people will not use search words that describe the solution to a question. So in order to optimize your pages to their full extent, it is best if you think like the person who is searching.

Check out the Competition
This is a great way of getting ideas, and you do this by carrying out a search using keywords that you already know, and that you would like to target. Then click through the top sites that come up as a result of this search. Then once on the site, view their source HTML code and view the keywords that they have in their Meta tags. But it is important that you remember to use those keywords which relate to your site or page. It is easy to view a sites HTML code, all you do is click on the “View” button at the top of your web browser page and then select “Source” or “Page Source”.

By developing a list of keyword phrases, you should be able to optimize each page of your site for the search engines.

You can use certain scripts like Competitor Ninja (you can freely use this script thanks to GraiteSites Services) in order to find out what your competition sites are using as keywords too. Google has some built in tools for keyword searches as well that will let you find out more about which keywords are being searched for and from where.

Popularity: 6% [?]

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Effective Use of Keywords for SEO

What you should remember is that Search Engine Optimization does not need to be complicated. What you should do is make sure that each and every page of your site is a unique entity, and needs to be treated in the appropriate manner where SEO is concerned. Below we provide you with some guidelines which should help you achieve your desired SEO results.

Get the Keywords Right
It is important that you make sure the selected words you use meet your marketing criteria. So do not pick words which are too general. Using words that are more specific will result in a higher ranking for your site. Also, it is important that you choose words which are suitable to your site. For example, you will find that “optimizing search engines” and “search engine optimization” have completely different rankings.

Include keywords in your Page Titles
Unfortunately, a lot of people will use either inappropriate names or their company name in the page’s titles. So it is important that you include the appropriate keywords in your title, as that is they way people carry out searches on the internet.

Inclusion of keywords in your Title Tags and Meta Tags
It is vital that, for each page of your site, you include the appropriate keywords within all the page’s tags. Also, take time to go over the Meta description that you use. You should make sure that any description you use is alluring and interesting to those who are visiting your site, and include keywords within it wherever possible. There are many search engines around today which use the Meta description as the thing that will be displayed in their search results.

Keywords in Content
It is important that you make sure you include keywords in the content of your site as well. But do not over do this, as too many will result in your page being discounted by the search engines.

Using these basic guidelines in relation to keywords in relation to search engine optimization and you will find that your site can not help but be affected in a positive way.

Popularity: 7% [?]