Saturday, July 31, 2010

The NMP Network

The New Media Productions Network

The Importance of Branding

Posted by Dr. Robert White On August - 18 - 2008
the-importance-of-branding

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This episode was our first using Justin.TV and I must say, it was not your normal Podcaster Training Show! On the bright side, we had 14 new viewers using this service and they just kinda stumbled on in and mostly stayed around for the show!

Due to the absence of my Co-Host and Segment Hosts, I went ahead and dove into the main topic. Ok, I tried to dive in, but there were lots of questions in the chat room, so I paused and spent about 20 minutes answering questions. Needless to say, the viewers and those listening to the podcast will learn a little more about me! I won’t into any details here, but if you want to know more, listen to the episode in the player below.

Patti showed up later in the show (she told me earlier that she would be late and had a very good reason) and we went into the Business 101 Segment and brought the main topic into this segment and talked about the importance of branding your business.

I must say that this initial test of Justin.TV worked very well. I will try them for a few weeks to see how well they work and I am currently testing some other services, so I’ll let you know what I find.

Chris Brogan has a great post about personal branding. Check this out when you have time!

Next week, we will be talking about making your podcast go viral. If you are not acquainted with viral marketing, or simply aren’t sure what this is, be sure to tune in and find out more!

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