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Beginning June 3rd, 2008, dentity Theft Radio will no longer be broadcasting on Talkshoe. IDTR will be moving to a video format and the audio will be taken from the video and then podcasted on our servers here.

You will be able to view the live shows as well as the archives at our new location. As always, the podcast will be available along with the show notes/blog post and you will have RSS capability to the podcasts by subscribing to this blog.

Since Talkshoe is no longer monetizing the podcasts, and as many hobbies, this one is no different, it takes money to keep up with the equipment and internet connections, etc. Since this show is not making money on it’s own yet, I am moving it to my own servers so that I can possibly start to monetize it. In this way, I can continue to bring you the news from the world of identity theft.

If you have any questions or comments, you can post them in the comments section here or conact me at identitytheftradio@gmail.com. Thank you.

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Episode 13 – Has Flash Made a Mistake – Originally aired July 27th, 1935

Episode 14 – General Tal Attacks Flash – Originally aired August 3rd, 1935

Episode 15 – Dale is Rescued by the Boys – Originally aired August 10th, 1935

Episode 16 – A Voice from the Shadows – Originally aired August 17th, 1935

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Podcast: Play in new window | Download

Many businesses are not only depending on their physical offices in marketing whatever product they have available for the general public. With the introduction of the internet, there are many changes that took place in the business world.

The internet allows a particular organization to reach many prospective clients wherever they are. Even if you have one office, you can practically advertise your goods/services anywhere in the world.

Putting your business in the internet world is not an easy task. Don’t regard the internet as a medium for advertising your business because it is more than that. You have to maximize the use of the unique qualities of the web, and in this manner, you will be able to provide prospects and clients with a better experience.

Internet marketing, this are two simple words but when put together, it covers a lot of subject matters that needs considerable amount of attention. The basics of internet marketing includes researching the market, search engines, advertising (email), marketing, promotion (local) and marketing offline.

Let’s start with researching the market. You have to identify first your market, and think of ways on how to reach those markets. You should be able to convey a message with value, for your prospects and clients to get a better understanding of what you are trying to advertise.

The two most important words in market research are target and hit. An effective marketing research should be able to hit the identified target. Your target will depend largely on what your business can provide to clients. Examples are children aged 7-12; or it can be men and women.

Marketing research further involves primary and secondary research, combined research, quantitative and qualitative.

The next internet marketing basic is the search engine. This has two types, namely: directories search engine and the PPC (pay per click) engines. If you are to engage in internet marketing, the presence of a search engine is quite important. Although it can be quite expensive, most business can’t possibly do without it because it is the most effective way to advertise the business.

Directories require a huge amount of patience for effective marketing. You have to wait for a couple of weeks before you actually appear on the site. Your site position can also change without further notice because this engines change their indexes and ranking rules every now and then.

PPC engines are more expensive but easier to utilize. You can obtain a much higher listing and fast and steady results.

Advertising is the next basic on the list. After you identify the desires and general wants of your target, you can also identify their interests. There are different publications which take up advertising; you can also make use of newsletter list advertising. It has three types: solo advertisement, classified ads, and top line ads.

Marketing through email usually leads to several problems, but despite this situation, it is quite effective because you can actually generate a response from three targets. You can make use of opt-in, newsletter, and UCE.

Email by opt-in is done by creating email addresses by which you send messages occasionally. Newsletter marketing on the other hand is similar to opt-in but it includes information like insights and articles. The UCE is also a form of advertising and is really effective, it also known as unsolicited commercial email.

The second to the last internet marketing basic is promotion. Make sure that you also promote in your local area, besides your first real clients will surely come from somewhere near your place. Since many businesses focus their attention to web audiences, they often forget to advertise locally. You can make use of press releases, magazines, newspapers, business guides, and many more.

Finally, marketing offline; classified ads are good if the publication itself focuses on your target market, otherwise you can do without it. Instead, you can correctly make use of print advertising, URLs, and movie slides.

Without advertisement, any business will fail. It is therefore imperative to have a good team that could handle all your business advertising, offline or online. Internet marketing requires a lot of thought, effort, and time. If you devote all these aspects towards proper advertising, all your efforts will be worthy once you see the business’ success.

Popularity: 5% [?]

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Quite often it is better to let others know of your situation and while you might feel somewhat embarrassed to tell friends and family that you’ve fallen into financial difficulty you might be quite surprised to know that many of them have been in a similar situation in the past or are currently in the same situation as you.

If anything you might be helping them to address their financial problems at the same time.

The reason why I say that it is often better to tell others about your finances is to make them aware that you are unable to do many of the things that you would previously have done such as going out to parties or clubs and spending up large on drinks and entertainment until you can get yourself in a better financial position.

It often takes a lot of the pressure off when people know that you don’t have the money to spend and it allows you to adjust your lifestyle accordingly to help cope with the situation.

Often friends and family will be only too willing to help in many different ways whether it be, by offering you the opportunity to do more work to earn more income or to help you make better decisions with your budget and other aspects of your finance to help you get back on track.

Sometimes it is good to have somebody to talk to who you can trust to relieve some of the tension of having to deal with the situation on your own.

Others who have gone through similar circumstances as yourself will be able to give you a lot of feedback on what they did to reach their goals were they might be able to recommend other people who helped them along the way such as financial advisers, bank managers or accountants.

Popularity: 1% [?]